Several new touring companies are being organized by Pathe Exchange, Inc., to roadshow the Cecil B. De Mille production, The King of Kings. Four companies have been touring the chief metropolitan cities for some time now.
The Academy theatre in Lebanon, Pa., will house the first of these new touring units for three days beginning, February 9. Three days at the Mishler theatre, Altoona, and three more at the West End theatre, Uniontown, will then follow. This company will play around Pennsylvania and the smaller cities of Ohio, playing, in addition, several return dates.
The Biblical photoplay has been exhibited for the third time in St. Louis and Cincinnati and is scheduled to play return engagements at seven other municipalities. It has been booked for four weeks at the Erlanger in Chicago, starting February 26, and four weeks at Werba's Brooklyn, starting March 25.
"New 'Kings' Companies on the Road," Motion Picture News, February 18, 1928, page 564.
© 1999, David Pierce, on editing and revisions (if any)
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